My hat goes off to the marketing team over at The Four Seasons. They have done such an amazing job with their social media and online marketing efforts and their latest push was remarkable. I thought we could take a look at the launch of...
One of the biggest selling training courses we do is teaching our clients how to better reach UHNW or Ultra High Net Worth individuals. It's no easy task as these people are extremely busy and don't waste a whole lot of their time on Facebook...
Guest blogging has become a huge marketing strategy for a lot of brands both big and small. It also has become a tactic employed by SEO companies everywhere and this has lead to its demise. Since article marketing started destroying companies rankings everyone seemed to...
I just caught this interesting case study via Twitter today done in cooperation with Hootsuite, The Palms Vegas and Media Leaders. These folks experimented with Twitter to see if they could increase conversions through their followers and by connecting with new people looking for a...
Finally you can now register .Luxury domains since April 10th and while they didn't make the biggest splash in the news, they're still worth thinking about. While we haven't jumped the gun and bought up a bunch mainly because they're $799 USD per year...
Professor Scott Galloway gives a great talk on where luxury is heading in the near future and we thought our readers should be privy to this. For those who have never heard of Scott he teaches Brand Strategy at NYU Stern, as well founded the...
While we've only been on the scene for a few years within the luxury industry, there are a host of writers and thinkers within this community that I've been inspired by. My main focus is on brand building and viral marketing within the luxury industry,...
These past couple of years we've seen a hard crackdown by Google on bad link building (SEO) practices, and that really should come as no surprise to anyone. Here at Luxury Branded we don't do any link building but instead do content marketing that attracts natural links....
Not all luxury brands worry about reputation management, but we recently had a "fun" time with an ecommerce client of ours vs the ever-so-hated Ripoff Report. For those that don't know much about the site, let me run down a basic overview that explains why...
I just caught this awesome presentation by the team over at Turisticae which is a Spanish hotel marketing company. I'm currently working on a luxury hotel presentation and was looking for some inspiration and seeing what had been done already. Give this presentation a look,...