I've been long wanting to write a post on luxury event marketing as I attend more events and we help clients come up with ideas for their brand. I wanted to use an outside source as an example and saw an opportunity the other day...
Porsche has taught me many things about marketing over the years, not to mention having me in their pocket as a lifetime lover of their cars. This year's Le Mans provided us with yet another amazing race and while Audi ultimately took it home, Porsche stayed in...
It's hard to come across public data for targetting affluent shoppers online but thanks to the good people over at Nielson you now have a little more. This report takes a look at data from the United States only and focuses on households that have...
We help a lot of Realtors in the luxury real estate sector in marketing their extravagant properties and it's something we enjoy doing quite a bit. We get to not only help create beautiful content but we enjoy the process of seeing those social shares...
I've spent the better part of my last year helping an emerging luxury company build up its brand, primarily through online means - but there's one aspect in particular that's been tough to develop. Selling a luxury product online is a difficult task, and doing...
Sotheby's has just released their 2014 study of ultra high network real estate consumers and it's packed with great insight and information for Realtors in the game. It's also quite useful for those in the real estate marketing arena as it really dives into the...
I think it's safe to say that if you need brilliant content for your superyacht, you cannot go wrong with the team over at Superyacht Media. I've recommended them to our clients and a visit to their Vimeo profile is always time well spent...
I'm a huge fan of Million Dollar Listings New York and I've been of course catching every episode weekly. I'm a huge fan of NYC real estate and this year the newest cast member Luis D Ortiz has been nothing but inspiring. Luis, if you...
A question we often bring up with our real estate clients is that of microsites to promote a single property. To be honest, I've had a hit-or-miss response in our experience, but I think under the right circumstances you should go for it. Writing about...
Vine is the strange child of Twitter that allows anyone to create short looping videos much like animated GIFs. While it will never be a spotlight-centric social network, I do see a few luxury brands present and doing interesting things. This is truly a social...