Luxury brands that have previously ignored the pre-owned luxury market might want to reconsider based on data by Vestiaire Collective & the Boston Consulting Group. They just recently released results from a survey they took talking with pre-owned luxury goods buyers and sellers. There is...
Saint Lauren condoms are now a thing and only available at the Parisian concept store, Rive Droite. The luxury condom costs just a couple EUR and have already caused a bit of a stir. YSL took down their Instagram post which honestly wasn't bad at...
We've set out to do a follow along luxury real estate SEO case study with a client follow along that will take place over the next three months, basically until the end of the year. The luxury real estate agent client wanted to remain nameless...
So we've come to a point in society where sending your product into space - with NASA bonafide celestial object status - is a reality. Not everyone has the marketing budget to do something like this, however, you know me - always wanting to dive...
The other day on LinkedIn, a post about The Rock and Embraer popped into my feed and - as per usual - some inspiration struck and I wanted to talk a bit about it. There is more than meets the eye here and I wanted...
This post is geared towards all the luxury real estate developers out there who are planning their next project, and for those brokers who are selling a unique home. We work with many development companies abroad - often in the pre-development stage - helping with...
This is an article mostly for those who are in possession of or have access to rare and fine luxury items. It's also for those aspiring to sell more through social media and grow their brand's sales funnel. A recent article on Bloomberg about a...
One aspect of PR a lot of people tend to forget is making a second round of outreach after you've sold that luxury property. Obviously a few conditions apply, but there is more than likely a few opportunities a year for you as a broker...
As some of our readers know, I'm a huge fan of Million Dollar Listing and the various cast members. Ryan Serhant is a name everyone in real estate knows and today I saw this on his Facebook page. I'm glad to see this topic get...
SVIPE is an app by Salomondrin and the whole concept made me sit back and think differently about luxury sales and marketing. The world of technology is always changing and with this comes new ways of marketing, and of course, making money. For those of...