14 Jun [Report] Marketing To The Affluent Online

Posted at 22:07h in Marketing by
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It’s hard to come across public data for targetting affluent shoppers online but thanks to the good people over at Nielson you now have a little more. This report takes a look at data from the United States only and focuses on households that have $250,000 to $1 million in spending money.

One of the most common online activities of the wealthy is monitoring stocks and following financial news

This is something I’d pay close attention to, especially for those looking to do media buys to get the attention of the UHNW individual. I couldn’t find a the PDF on Scribd so I added it here, but if you’d like to download a copy you can do some directly form Nielson right here.

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Ryan Clark
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Ryan Clark is celebrating 10 years consulting for luxury brands across the globe helping them reach UHNW individuals online and off. He specializes in luxury digital marketing, SEO, PR and luxury viral marketing. Connect with me to talk about your luxury marketing strategy and how our services can help you achieve more this year. I offer a luxury gaps audit to determine where you're falling flat and where I see you can improve in your marketing efforts.   To connect with him online you can follow on Twitter @LuxuryBranded, connect on LinkedIn Ryan R Clark and read his column on Luxe Getaways Magazine where he covers the world of luxury.