31 Mar Luxury Keynote: Kevin Keniston On Growing Global Prosperity

Posted at 16:40h in Marketing by
0 Likes

The luxury travel industry is one of the most rapidly changing landscapes in the world of luxury marketing and keeping up on things is a job in itself. While this keynote is from last year’s ITB Berlin it still holds a lot of great information and thought it was a good watch. This year’s ITB Berlin is coming down soon and I’m looking forward to seeing what content comes out of it again so send me your links when the show is over.

This luxury keynote focuses on findings that were revealed in the Pangaea Network’s global luxury study. The rapidly growing global prosperity has created a lot of growth in luxury markets however, marketing to this class comes with special rules. Kevin Keniston from Airbus discusses how luxury customers needs have changed and how to deal with this level of service.

Tags:
,
Ryan Clark
[email protected]

Ryan Clark is celebrating 10 years consulting for luxury brands across the globe helping them reach UHNW individuals online and off. He specializes in luxury digital marketing, SEO, PR and luxury viral marketing. Connect with me to talk about your luxury marketing strategy and how our services can help you achieve more this year. I offer a luxury gaps audit to determine where you're falling flat and where I see you can improve in your marketing efforts.   To connect with him online you can follow on Twitter @LuxuryBranded, connect on LinkedIn Ryan R Clark and read his column on Luxe Getaways Magazine where he covers the world of luxury.