20 Aug CBD Infused Activewear Sets A New Luxury Trend

Posted at 16:43h in Fashion, Startups by
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I’m someone with a keen eye on the Cannabis market, mostly for investment and wellness and this newly formed activewear company certainly caught my gaze today. Poised as the “world’s first and only CBD-infused activewear brand”, Acabada ProActiveWear has launched out of the gate already setting itself apart from the competition. I thought we could take a look at just what exactly they’re up to and what to expect from CBD infused clothing for active people wanting to potentially

So just how does this CBD infused activewear work you ask? According to them, it works through a scientific process called microencapsulation, which strategically infuses the CBD molecules into the fabrics by wrapping microscopic droplets of zero-THC, hemp-derived CBD with a protective coating. Through Acabadas patented textile finishing treatment, the microcapsules bond to the inside in the fabric of their activewear.

CBD Infused Acabada ActiveWear

The infused CBD is s placed within the garments to align with certain muscle groups, and the microcapsules gradually open over time as each layer meets with friction from your skin during exercise. The goal here is to have the CBD is released and trans-dermally absorbed, where it interacts with your body’s endocannabinoid system and help reduce the pain and inflammation.

Each piece of clothing from the Acabada ProActiveWear contains up to 25 grams of zero-THC, lab-certified, 99.9% pure CBD, which they say will last through 40 high-intensity wear and wash cycles. So what do you do after all that CBD goodness is worn and washed out?

Acabada customers can choose to sustainably recycle their CBD-infused garments through Acabada’s upcycling program which will put those materials to good use. With their recycling program, Acabada customers will also receive a 30% exclusive discount on their next purchase which should keep you coming back for more.

We think this is a pretty smart idea and we wish them the best of luck in the coming future in a market that’s only getting started in our opinion. If you would like to try out their activewear you can visit their website online, and please do come back and let us know what you thought in the comments below as we’re quite interested. Our CEO Ryan doesn’t quite fit into these garments so he will have to wait to see if a mens line comes out in the near future.

 

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Ryan Clark
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Ryan Clark is celebrating 10 years consulting for luxury brands across the globe helping them reach UHNW individuals online and off. He specializes in luxury digital marketing, SEO, PR and luxury viral marketing. Connect with me to talk about your luxury marketing strategy and how our services can help you achieve more this year. I offer a luxury gaps audit to determine where you're falling flat and where I see you can improve in your marketing efforts.   To connect with him online you can follow on Twitter @LuxuryBranded, connect on LinkedIn Ryan R Clark and read his column on Luxe Getaways Magazine where he covers the world of luxury.