For the opening if this year's FT Business of Luxury Summit the opening keynote was delivered by Johann Rupert, and what an opening it was. Johann has spent his entire life within the finance world, but he is most well known for being the chairman...
Mario Testino is one of the most well known and talented fashion photographers to ever grace this planet, and he's a man who knows luxury. I told you in our first post that I'd be bringing you any coverage that I could get my hands...
As social media continues to dominate peoples' interactions online, its importance to marketers has never been more obvious. However, direct marketing from brand accounts is just one small part of the equation; as we will discuss below, getting your products or services featured on trusted...
The other week I had the pleasure of an hour long conversation with fellow Canadian marketer Paul St-Jacques from Maverick ROI on the topic of direct mail marketing. This isn't a service we offer and to be honest, I kind of forgot this was an...
LUXURY Privé will be returning to the Waldorf Astoria in New York City for its 2015 iteration, and it is already shaping up to be one of the jewelry industry's biggest events of the year! This popular conference, which gives retailers an opportunity to connect...
FT's Business of Luxury Summit is upon is and while I cannot attend this year I'm looking forward to seeing the content that comes out of the event. Already we're getting teasers and insights as to what's going to be talked about and covered this...
Do you have what it takes to land one of these hot new luxury industry jobs in Canada? Whether you've got a knack for face-to-face customer service and an in-depth knowledge of high-end fashion, or a strong understanding of digital marketing principles and SEO tactics,...
I caught this episode of Agent Caffeine which is a real estate podcast done by Kelly Mitchell out of San Francisco. Her shows talks the latest in real estate technology and marketing and this episode got my attention because the guest for this one is...
Instagram has quickly become one of the most influential marketing platforms for certain luxury brands over the past couple of years. We are well into 2015 and the trend clearly isn't going away. Instead, it has left a lot of brands stumbling to crack the...
L2 Inc just released their 2015 Digital IQ Index® for Luxury Hotels and the data comes with a dire warning. No longer is just having a website paired with a few social media accounts considered cutting edge and luxury hotels are being left behind. The latest...