Build it and they will come right? Well Explorify 3D is something I never heard of until Ryan Serhant showcased his latest property for sale with a 3D tour. I've seen a lot of these throughout my years marketing luxury real estate but this software...
Another year has gone by and yet another brilliant wealth report is dropped by the good people over at Knight Frank. For those that are unfamiliar with the Knight Frank Wealth Report simply put, has provided a unique perspective on the interaction between wealth and...
Skift has released another amazing trend report and this one covers the trending topic of lifestyle branding - and for good reason. The luxury travel industry has been knee deep in this style of marketing since its inception, however, the landscape has certainly changed and...
From celebratory Champagne when you first step onboard or a refreshing glass of Provence rosé as you relax on deck to the more complex whites and reds that match your charter chef’s gourmet menu, the wine selection is an essential ingredient in the yachting experience...
I recently reread an article Lorre White wrote on Luxury Daily (which I believe is a repost form her website) which talks about something that really needs to be made clear: Reaching UHNW individuals online or off is no easy feat and a large majority...
Since Topsy got shutdown late last year I've not really found a replacement I've dug into to track our companies social mentions as well as our clients. Our social media services heavily focus around relationship building and influencer marketing so we're always looking to get...
Victor is a company brand that I've had my eye on over the past couple of years as they managed to explode on the private aviation scene in a big way. From their initial PR launch from day one they have managed to get their...
A lot of our clients have really upped their media guy game this year and it's a tricky minefield to navigate through. While the big brands just seem to turn the tap on and spend exuberant amounts of capital, a lot of luxury brands just...
Pennsylvania based estate jewelry company Opulent Jewelers has just launched their luxury jewelry affiliate program this past week and it adds to a small number of options like it. There are so few affiliate programs in the luxury market, and even fewer in the jewelry...
There's an aspect to marketing that doesn't get talked about often enough and I thought I could get you all thinking about customer loyalty. While hotels operating outside the luxury sphere know that location and price are driving factors for a booking decision, within the...